PETA wants to rename fish to “sea kittens”. You know, because:
People don’t seem to like fish. They’re slithery and slimy, and they have eyes on either side of their pointy little heads—which is weird, to say the least. Plus, the small ones nibble at your feet when you’re swimming, and the big ones—well, the big ones will bite your face off if Jaws is anything to go by.
So, the obvious answer is a different name. Hey, it worked for Amway.
They’ve started a Google bomb to point all searches for “sea kittens” to their site.
I’m not sure I want to comment beyond this.

I like “water pussies” better, can we petition to ask them to rename ‘sea kitten’ to ‘water pussy’ ? Remember fish live in water, not just sea.
I get the sense PETA doesn’t actually want to rename fish. Rather, they want to draw attention to an issue … even if it means running a silly campaign like this.
I agree, except they didn’t go about it clearly.
Jeff, what issue exactly are they trying to draw attention to?